To qualify for consideration, the annual gross sales of your business must be less than ten million dollars. No other requirements are necessary. Keith Chambers will review all businesses that are submitted for consideration, and select the one he feels will benefit the most from the makeover.

During the evaluation process you may receive a call for a brief interview. You will be asked to answer a series of simple questions to verify the information you will have provided in your submission.

If your company is selected, you will receive a congratulatory call from Keith Chambers, at which time you will schedule a series of short calls that will be part of the creative process that will produce your new selling proposition.

Although you will be responsible for implementing the recommended selling proposition into your business, you will not be legally bound to do so. You will be required to make yourself available either in studio or by phone (call in) for the announcement of the chosen business on September 24, 2010, and for the final recommendation on November 5, 2010.